Andrew is co-author of “Executing Your Business Transformation”, Jossey-Bass, 2010; and author of “How to Survive Your Business Transformation”, Forbes Council Post, February 2020.
"This is one of the best business books I have read. It jumps right into a description of the problems many companies face and the path that needs to be taken. The sample companies used are spot on accurate descriptions ... it's obvious that the author really knows that of which he writes."
Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket science either. By taking a realistic, simple and direct view of what is required to transform an enterprise, the authors reduce the noise and nonsense that surrounds much of the discussion of transformation and provide straight forward lessons, examples and thought provoking questions to guide the reader to a more powerful position as an agent of change.
That’s the messy truth about business transformation: You either choose to get through it, or you choose to get out of it. In the latter case, someone might make the choice for you. And you just might find yourself breathing a sigh of relief and thanking them for it.